Straight backs are happy backs. Kanken was launched in 1978 to spare the backs of school children. Back problems had begun to appear in increasingly younger age groups and shoulder bags were popular. Kanken has many simple, clear functions. The backpack soon became a common sight at pre-schools and nature schools around the country. The idea of using a backpack quickly spread, as did Kanken. It is just as popular today, and an excellent choice for school, outings or biking to work. Kanken is made out of durable, lightweight Vinylon F. The large main compartment with a large opening makes it easy to put in/take out items. Two side pockets and a zippered pocket in the front. Handle at the top, narrow, supple shoulder straps, sitting pad in the pocket in the back and logo that doubles as a reflector.
In the 1950’s, 14 year-old Ake Nordin from Ornskoldsvik in Northern Sweden spent more time outdoors than indoors. After many long treks in the mountains, Ake decided the backpacks at the time were unsatisfactory and took matters into his own hands by building a wooden frame. This evenly distributed weight across his back so the pack did not end up uneven, pear-shaped, and uncomfortable. It also meant he could carry more weight with ease. Ake’s innovation quickly caught on and in 1960 Fjallraven became the first to commercially make and distribute framed backpacks.
Fjallraven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. From the small town of Ornskoldsvik, Fjallraven has now expanded to every corner in the world. The fundamental ideas remain the same; provide functional, durable, and timeless equipment to make the outdoors more enjoyable for all. We continue to find smart, innovative solutions to make every adventure an unforgettable one.
Ake built his first framed backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached the wooden frame using leather straps and used calfskin for the support straps. Not only was the pack more comfortable and distributed weight evenly, it also increased ventilation between his back and the pack. Soon after, during a trip up North, Ake’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Ake to build them a backpack and after that a tent. Fjallraven had found its beginning.
Rule 1: Functionality We work hard to develop functional equipment by carefully considering everything from new smart solutions to improved material. Our goal is to offer outdoor equipment that allows you to spend more – and more enjoyable – time in nature.
Rule 2: Durability A Fjallraven product is a guarantee that you will not need to buy a new product for a long, long time. Our users know that our products live up to strict requirements and last for a long time. Many products last for generations. This long lifecycle depends on many factors - for example production experience, superior choice of material, product assembly and strict quality controls during the production process.
Rule 3: Dependability When we design our products, we choose material and solutions that combined give you a safe, dependable product you will be able to use outdoors. We are aware that our equipment might be used in situations where there is not a lot of room for error, which is why all of our products are tested by experienced test groups before being sent to our retailers.
Fjallraven is growing and constantly moving into new markets. This makes it all the more important for us to take responsibility for every decision we make, whether we are in our home in Ornskoldsvik in northern Sweden or another corner of the world. One of the most important aspects of this is our responsibility toward everyone that works in the development and production of our equipment.